Sustainable planning and design for the future is dependent on a continuous balance of potential risk factors and the existing potential for opportunity. These two aspects are tightly intertwined. Because wherever there is danger, there is also opportunity. How good or bad we operate defines the degree of our future business sustainability. Important to our business success is not only the elimination of risk, but moreso how we can guarantee our business sustainability for the future.
Sustainability for the future, or conversely, bespeaks our ability for risk communication and the conversion of opportunities. Only when we understand risk and opportunity in their full dynamics and effects, can we shape our future in a manner whereby long term outcomes can be quantified to make them visible and understandable.